The Sonar Framework isn’t theory. It’s battlefield-tested.
Developed by Frank through years of real-world deployment across complex deals and high-stakes environments, it blends best-in-class sales practice with ruthless commercial focus.
It’s helped land a $6M TCV deal in under 180 days.
Built repeatable GTM systems
Slashed spend per rep while improving quota attainment.
Forget playbook theatre. This is precision GTM firepower - fixing what’s broken and accelerating what works.
Signal - We surface what matters: buyer trends, ICPs, sales friction
Observation - We analyse internal + external signals to see what's working—and what isn't
Navigation - We co-build a plan: GTM tweaks, sales motion upgrades, funnel fixes
Action - We implement fast: messages, motions, cadences, coaching, or all of the above
Results -We calibrate, optimise, and track performance that actually moves the number.